While the general rule is to keep graphics, Java applets, sound, animations, and other fun stuff to a limit so your web design pages load quickly, you have another group of potential buyers that like all the fluff. The hard part is trying to design an ecommerce website that meets this balance. We recommend that you be careful when it comes to graphics and web design. After all, the majority of visitors want to get into the site, find what they are looking for, pay for it, and leave. Because of this, use graphics carefully, and minimally. If you decide that you want to work with web design so you can provide something more robust, then be sure you bring value to the customer along with the graphics.

If your website includes more of the fancy stuff, make sure you have a hosting service that offers the fastest broadband possible. With this, at least your pages will load quicker than if you were running on a slower broadband. Additionally, instead of putting everything on one or two pages of the website, we recommend you try spreading things out. In other words, you might create your home page with a short animation, followed by a page with no graphics. Then the third page could have some type of border, background, or sound, followed by a page without. Remember, decorative web design pages are fine and they certainly have an audience but as the saying goes, “Too much of a good thing can be bad”.